Welcome to your 1stLine treatment! We specialize in creating business intelligence solutions for pharmaceutical companies. Our solutions aid controlling public tenders and retail sales, analysing sales potentials in hospitals, and interpreting survey based market research.
Public tender and sales controlling
For a concise overview of the German public tender landscape we developed the 1stLine Contract Analyzer©. This is due to the fact that discount contracts gained tremendous importance for the German pharmaceutical retail business since their introduction with a new law on 1 April 2007, the “GKV-Wettbewerbsstärkungsgesetz” (GKV-WSG). Click herefor a free 30-minute web presentation of our solution tackling the dramatic challenges that come with the introduction of this new law.
In addition, read about discount contracts in our recent publication in the renowned scientific journal pharmind. This is the first time the future of the pharmaceutical sales department and its successive substitution by the market access department is described, based on sound data. You can download the article here. As a subscriber to the magazine pharmind you can also directly access the article here. (in German)
Analysis of sales potentials in hospitals
The quality reports of hospitals (“Qualitätsberichte der Krankenhäuser”) contain valuable data that can be used for analysis of sales potentials. The 1stLine Hospital Analyzer© covers these potentials to the last detail and excels through its logical use, individual adaptation to customer needs and existing interfaces to almost all ERP systems. For a free 15-minute web presentation of our solution make an appointment here. An unchanged version of the raw data for the quality reports of hospitals is available under www.g-ba.de.
Market Research Surveys
For surveys we recruit doctors with suitable specialties as target groups. The combination of established practices and new, unconventional methods result in higher than average response rates, gained by written and telephone surveys. The results can be optionally integrated in a business intelligence solution specifically designed for this purpose. For a free 30-minute web presentation of our solution make an appointment here.
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